Palmer’s Cocoa Butter Formula Length Retention Shampoo combines gentle cleansing ingredients with pure Cocoa Butter and Vitamin E to moisturise and nourish hair without stripping. Specially designed for dry, damaged hair. Cocoa Butter: Contains nourishing properties that shield the hair strand from the harmful effects of styling damage. Combined with Vitamin E, hair is less prone to dullness and fading, leaving hair shiny and healthier. Biotin: Helps to optimize the natural hair growth cycle. Biotin also strengthens hair strands, preventing hair from becoming brittle and fragile reducing breakage. Gentle shampoo, lifts away dirt, oil and build-up NO harsh detergents, won’t strip or tangle hair Nourishes and maintains moisture balance Leaves hair cuticles and follicles perfect for conditioning