L’Oreal Paris Elvive Colour Protect Caring Shampoo protects hair, prolongs & accentuates colour radiance. L’Oreal Paris Elvive Colour Protect Caring Shampoo is ideal for individuals with coloured hair as this special formula not only leaves your hair thoroughly cleansed but also works to protect and prolong your colour’s radiance - to leave it looking beautifully healthy, sleek and shiny at all times.