Why choose the Intensive Age-Defying Day Cream SPF30? It’s human nature to want the best results - and for the best results, you need the best ingredients. The Intensive Age-Defying Day Cream uses pure retinol as opposed to the cheaper, less effective forms used by other brands, to visibly improve age spots, skin tone and wrinkles after just 4 weeks. Retinol is a highly effective ingredient, so to help your skin enjoy its full benefits with less risk of irritation, the Intensive Age-Defying Day Cream contains liquorice extract, known for its anti-inflammatory and anti-irritant properties, and MICROSPONGE® Sustained Release technology, which ensures the slow release of active ingredients onto the skin." The Intensive Age-Defying Day Cream is also enriched with hyaluronic acid, used to lock hydration into the skin for a more plumped, youthful look. To help protect your skin from long-term damage, our SPF defends skin from UVA and UVB rays, while vitamin E adds extra environmental defence, so your skin is protected every day. Who is this for? Designed for skin that is beginning to show the signs of ageing, the Intensive Age-Defying Day Cream SPF30 is for women who want to take a proactive approach to their skin health. For even better results, use alongside the Intensive Night Repair Treatment Cream to provide your skin with the 24 hour care it needs for optimum skin health and a visible glow. Directions Every morning apply a small pearl-sized amount to fingertips and massage gently into face and neck after cleansing and toning, avoiding eyelids and eyes. For best results, use alongside Nurture’s Intensive Night Treatment Cream. Made in the UK. Pre-launch user trial results The Intensive Age-Defying Day Cream SPF30 was tested on 95 women over 4 weeks, this is a summary of the results: 91% felt protected from the sun 83% felt that the appearance of fine lines had improved after use 81% said that their skin was brighter/ more radiant after use 82% thought that the cream was absorbed quickly into their skin 76% felt that the cream improved skin firmness 71% thought that the cream improved the appearance of wrinkles