Childs Farm baby shampoo has been specifically designed for your little one’s hair and their often sensitive scalp. In our user trial of 100 newborns and babies aged 0-3 months and children aged 0-18 months with medically diagnosed eczema, 100% of their parents said this shampoo did not irritate their children’s skin. Dermatologist and paediatrician tested and approved as suitable for newborns and upwards, and even skin that may be prone to eczema.