Beautiful hair starts at the root, which is why Aveeno Clarify & Shine+ Apple Cider Vinegar Shampoo soothes the scalp. Colloidal Oats and Apple Cider Vinegar are blended into a pH balanced formula to improve the appearance of a flaky scalp and leave hair soft, shiny, and healthy. Aveeno Clarify & Shine+ Apple Cider Vinegar Shampoo supports a healthy scalp to give you beautiful hair. At Aveeno, they understand that beautiful hair starts at the root, which is why their pH balanced formula is blended with Apple Cider Vinegar. This gently clarifies hair that is congested from product build-up, enhances shine, and soothes the scalp. This is then combined with Colloidal oats, known for their skin moisturising properties. The appearance of a dry, flaky scalp is improved, and hair is left hydrated wash after wash. Hair isn’t stripped of its natural oils, meaning it is left feeling soft and looking healthy and shiny. Key Features of Aveeno Clarify & Shine+ Apple Cider Vinegar Shampoo: For all hair types in need of a cleanse Gentle enough for daily use Proven to relieve itchy scalp Leave hair soft, shiny, and healthy pH balanced formula Suitable for sensitive skin